Digital PR Specialist

About the Role

Our client, an innovative media and PR agency based in Sheffield , is seeking a forward-thinking Digital PR Specialist to enhance their clients' online visibility and reputation. You will be responsible for developing and executing digital PR strategies, focusing on online media outreach, link building, and content amplification. This role is crucial for driving measurable online results and integrating PR efforts with broader digital marketing campaigns, working from our office in South Yorkshire, and contributing to a growing agency.

Key Responsibilities

• Develop and implement digital PR strategies to secure online coverage and backlinks.
• Identify and engage with online journalists, bloggers, and influencers to promote client content.
• Create compelling digital content, including press releases, infographics, and social media assets.
• Conduct outreach campaigns to drive traffic and brand awareness through digital channels.
• Monitor online media landscape for relevant opportunities and trends.
• Analyze and report on the effectiveness of digital PR campaigns, focusing on metrics like backlinks and online visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital PR, SEO outreach, or online marketing.
• Proven experience in securing high-quality online backlinks and media coverage.
• Strong understanding of SEO principles and how they relate to digital PR.
• Excellent written and verbal communication skills, with a knack for persuasive outreach.
• Proficiency with SEO tools and analytics platforms.

Benefits

• Competitive salary and opportunities for career progression.
• Full benefits package including life insurance and pension.
• Continuous learning opportunities and access to industry training.
• A supportive and collaborative office environment in central Sheffield .
• Chance to work with diverse clients and innovative digital strategies.