Digital PR Specialist

About the Role

Our client seeks a creative and analytical Digital PR Specialist to drive online visibility and engagement from Stoke-on-Trent . This role focuses on developing and executing innovative digital PR strategies, including content marketing, SEO-driven outreach, and social media campaigns. You will work to enhance the company's online reputation and drive organic traffic through strategic digital initiatives. This is an exciting opportunity for a digitally-focused PR professional to make a significant impact in Staffordshire.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies to improve search engine rankings and brand awareness.
• Create and promote engaging online content, including blog posts, infographics, and videos.
• Conduct outreach to online publications, bloggers, and influencers to secure backlinks and coverage.
• Manage social media campaigns and monitor online conversations about the brand.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Stay updated on the latest trends in SEO, content marketing, and digital PR.

Requirements

• Proven experience in digital PR, SEO, or content marketing.
• Strong understanding of SEO principles and keyword research.
• Excellent writing and content creation skills for online platforms.
• Experience with analytics tools (e.g., Google Analytics) and social media management platforms.
• Ability to build relationships with online publishers and influencers.
• Knowledge of the digital landscape relevant to the Stoke-on-Trent market.

Benefits

• Competitive salary with potential for bonuses.
• Flexible hybrid working schedule.
• Private medical insurance and wellness programs.
• Opportunities for ongoing professional development in digital marketing.
• Be part of a forward-thinking digital team in Stoke-on-Trent .