Digital PR Specialist

About the Role

Our client is seeking a creative and data-driven Digital PR Specialist to join their fully remote team, based remotely but contributing to their operations linked to Birmingham . You will be at the forefront of developing and executing innovative digital PR campaigns that drive online visibility, engagement, and brand awareness. This role requires a deep understanding of the digital marketing ecosystem and a passion for crafting compelling online narratives. You will collaborate with a dispersed team of marketing professionals to achieve ambitious growth targets through impactful digital PR strategies, working from the convenience of your own home.

Key Responsibilities

• Develop and implement digital PR strategies focused on link building, content amplification, and online reputation management.
• Identify and engage with relevant online publications, bloggers, and social media influencers.
• Create shareable and engaging content, including press releases, blog posts, and social media updates.
• Monitor online conversations, brand mentions, and industry trends using digital tools.
• Analyze campaign performance using analytics platforms and provide actionable insights for optimization.
• Collaborate with the content and SEO teams to ensure cohesive digital marketing efforts.

Requirements

• Proven experience in digital PR or a related online marketing role.
• Strong understanding of SEO principles and how they integrate with PR efforts.
• Proficiency with digital PR tools (e.g., Cision, Meltwater, Google Analytics).
• Excellent writing and communication skills tailored for online audiences.
• Ability to work independently and manage time effectively in a remote work environment.
• Demonstrated success in securing high-quality backlinks and online coverage.

Benefits

• Competitive salary and performance bonuses.
• Fully remote working arrangement with flexible hours.
• Health and wellness benefits package.
• Opportunities for professional growth and certifications in digital marketing.
• A collaborative and supportive online team culture.