Digital PR Specialist

About the Role

Our client is seeking a creative and results-driven Digital PR Specialist to join their fully remote team. This role is crucial for enhancing online visibility, driving targeted media coverage, and building valuable digital backlinks. You will be responsible for conceptualizing and executing innovative digital PR campaigns that align with marketing objectives and contribute to SEO performance. This is an ideal position for a proactive individual who excels in a remote work setting, leveraging digital tools and platforms to achieve significant media placements and online engagement, fostering strong relationships with online publications and journalists from the comfort of their home office.

Key Responsibilities

• Develop and execute innovative digital PR strategies focused on online media outreach and link-building.
• Identify and engage with relevant online journalists, bloggers, and influencers to secure high-quality media placements.
• Create compelling digital content, including press releases, online articles, and social media campaigns, tailored for digital channels.
• Monitor online conversations and media mentions, responding appropriately and managing brand reputation in the digital space.
• Collaborate with the SEO and content marketing teams to ensure PR efforts support overall digital marketing goals.
• Analyze and report on the performance of digital PR campaigns, including coverage, traffic, and link acquisition metrics.

Requirements

• Minimum of 4 years of experience in digital PR, SEO, or a related digital marketing field.
• Proven ability to secure coverage in reputable online publications and generate valuable backlinks.
• Strong understanding of SEO principles and how they integrate with PR strategies.
• Excellent written and verbal communication skills, with a knack for crafting engaging digital content.
• Proficiency with digital PR tools and analytics platforms.

Benefits

• Competitive salary and potential for performance-based incentives.
• Fully remote working arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office equipment and professional development.
• A collaborative and supportive online team environment fostering continuous learning.