Digital PR Specialist

About the Role

Our client is seeking a skilled Digital PR Specialist to enhance their online presence and reputation, working remotely from anywhere in the UK but with a base in Sunderland . You will be responsible for developing and executing digital PR strategies, focusing on online media outreach, influencer collaborations, and content amplification to drive brand awareness and engagement. This role requires a creative and data-driven individual who understands the nuances of digital communication and can leverage online channels to achieve impactful results.

Key Responsibilities

• Develop and implement innovative digital PR campaigns to increase online visibility and brand authority.
• Identify and engage with relevant online publications, bloggers, and social media influencers.
• Create compelling digital content, including blog posts, articles, and social media updates, optimized for SEO.
• Build high-quality backlinks through strategic outreach and content promotion.
• Monitor online conversations and manage the brand's digital reputation.
• Analyze campaign performance using digital analytics tools and provide comprehensive reports.

Requirements

• Proven experience in Digital PR , SEO, or a related digital marketing role.
• Strong understanding of online media, social media platforms, and influencer marketing.
• Excellent content creation and copywriting skills, with a focus on digital formats.
• Proficiency in SEO best practices and keyword research.
• Experience with analytics tools such as Google Analytics.
• Ability to work independently and manage projects effectively in a remote setting.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering significant flexibility.
• Opportunities for continuous learning and professional development in digital marketing.
• Be part of a forward-thinking company with a focus on digital innovation.
• Collaborate with a dispersed, highly motivated team, with occasional meetings potentially in Sunderland .