Digital PR Specialist

About the Role

Our client is seeking a skilled Digital PR Specialist to drive online visibility and reputation management from their office in Stoke-on-Trent . This role focuses on leveraging digital channels, including social media, SEO, and content marketing, to achieve PR objectives. You will be responsible for developing and executing online PR strategies, building relationships with digital influencers and bloggers, and creating shareable content. The ideal candidate is digitally savvy, data-driven, and passionate about making an impact in the online space, contributing to innovative campaigns.

Key Responsibilities

• Develop and implement digital PR strategies to increase online brand awareness and credibility.
• Conduct outreach to bloggers, influencers, and online publications for link-building and coverage opportunities.
• Create engaging digital content, including infographics, videos, and blog posts.
• Manage and optimize social media campaigns to support PR goals.
• Monitor online sentiment and manage digital crisis communications.
• Analyze website traffic, social media engagement, and backlink profiles using relevant tools.

Requirements

• 3-5 years of experience in digital PR, online marketing, or a related field.
• Proven track record in successful online outreach and influencer marketing.
• Strong understanding of SEO, content marketing, and social media best practices.
• Experience with digital analytics and reporting tools (e.g., Google Analytics, SEMrush).
• Excellent writing and communication skills tailored for digital platforms.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive salary with performance-based bonuses.
• Opportunities for professional development in digital marketing and PR.
• A dynamic and collaborative work culture in Stoke-on-Trent .
• Comprehensive health and retirement benefits.
• Flexible hybrid working model.