Digital PR Specialist

About the Role

Our client is looking for a creative and results-oriented Digital PR Specialist to join their dynamic team, working remotely with occasional team meet-ups in Manchester . In this role, you will be responsible for developing and executing cutting-edge digital PR campaigns that drive online visibility, generate high-quality backlinks, and enhance brand reputation. You will leverage your expertise in SEO, content marketing, and outreach to achieve measurable results. The ideal candidate is a self-starter with a strong understanding of the digital landscape and a passion for creative storytelling in the online space. This is a prime opportunity to make a significant impact on our client's digital presence.

Key Responsibilities

• Design and implement digital PR strategies focused on link building, online reputation management, and brand awareness.
• Identify and engage with relevant online publishers, bloggers, and influencers to secure media coverage.
• Develop compelling digital content, including infographics, articles, and social media posts, for outreach purposes.
• Conduct keyword research and SEO analysis to inform digital PR strategy and content creation.
• Monitor online conversations and brand mentions, responding proactively to opportunities and challenges.
• Track and report on key digital PR metrics, such as referral traffic, backlinks, and sentiment.

Requirements

• Demonstrated experience in digital PR, SEO, or online content marketing.
• Strong understanding of SEO principles and their application in digital PR campaigns.
• Excellent outreach and relationship-building skills with online media and influencers.
• Proficiency in using digital marketing tools for research, analysis, and reporting.
• Creative thinking and the ability to generate innovative campaign ideas.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive salary commensurate with experience and remote working.
• Flexible working hours and the ability to work from anywhere within the UK.
• Opportunities for professional development and attending industry conferences.
• Comprehensive health and wellness benefits package.
• A collaborative and innovative remote work culture that values creativity and initiative.