Digital PR Specialist

About the Role

Our client is looking for a highly motivated and creative Digital PR Specialist to join their fully remote team. In this role, you will be instrumental in enhancing the company's online presence and reputation through innovative digital outreach strategies. You will focus on building relationships with online publications, bloggers, and influencers to secure valuable backlinks and drive organic traffic. This position offers an exciting opportunity to work from anywhere in the UK, contributing to cutting-edge digital campaigns and playing a key role in the growth of the brand's digital footprint, all within a supportive and collaborative remote environment.

Key Responsibilities

• Develop and execute tailored digital PR strategies to achieve link-building and brand awareness goals.
• Identify and engage with relevant online journalists, bloggers, and influencers to secure high-quality backlinks and media coverage.
• Create compelling digital content, such as infographics, articles, and social media posts, to support outreach efforts.
• Monitor online conversations and industry trends, identifying opportunities for proactive PR engagement.
• Analyse campaign performance using analytics tools and provide regular reports with actionable insights.
• Collaborate closely with the content marketing and SEO teams to ensure alignment and maximise impact.

Requirements

• Proven experience as a Digital PR Specialist or in a similar online outreach role.
• Strong understanding of SEO principles and how they relate to digital PR and link building.
• Excellent written and verbal communication skills, with the ability to craft persuasive outreach messages.
• Familiarity with various digital PR tools and platforms for outreach, tracking, and analysis.
• Demonstrated ability to build and nurture relationships with online media contacts.
• Self-motivated and able to manage workload effectively in a remote working setting.

Benefits

• Competitive salary with remote work flexibility across the UK.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry webinars.
• A supportive and collaborative remote team culture, fostering innovation.
• Flexible working hours to accommodate different time zones and personal needs.