Digital PR Strategist

About the Role

Our client is seeking a forward-thinking and results-driven Digital PR Strategist to join their innovative team in Belfast . This role is central to developing and executing cutting-edge digital PR campaigns that enhance online visibility and brand authority. You will leverage SEO best practices, content marketing, and influencer outreach to achieve measurable results. This is an exciting opportunity for a digital native with a strong understanding of the media and PR landscape to drive impactful online strategies and contribute to the company's digital growth, working in a vibrant and collaborative atmosphere in Northern Ireland's capital.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies focused on link building, content promotion, and online reputation management.
• Identify and build relationships with relevant online publishers, bloggers, and influencers.
• Create engaging digital content, including infographics, videos, and shareable articles.
• Monitor online conversations and trends, managing brand reputation across digital channels.
• Analyze campaign performance using tools like Google Analytics, SEMrush, and Ahrefs, providing actionable insights.
• Collaborate with content and SEO teams to ensure integrated digital marketing efforts.

Requirements

• Proven experience as a Digital PR Specialist or similar role, with a strong understanding of SEO principles.
• Demonstrated success in link building and online content outreach.
• Excellent content creation and copywriting skills for digital platforms.
• Proficiency with digital analytics and SEO tools.
• Strong networking and relationship-building abilities within the online space.

Benefits

• Competitive salary and bonus structure.
• Hybrid working model offering flexibility.
• Opportunities for continuous learning and professional development in Belfast .
• Contribution to high-impact digital campaigns in the media and PR industry.
• Collaborative and forward-thinking work environment.