Director, Brand Strategy & Enterprise Positioning

About Us

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.

Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity. LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG’s ticker symbol is LSEG.

Our People

People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential. As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers. With capabilities in data, indices and analytics, capital formation, trade execution, clearing and risk management, we operate at the heart of the world’s financial ecosystem and enable the sustainable growth and stability of our customers and their communities. Together, our five business divisions – Data & Analytics, FTSE Russell, Risk Intelligence, Capital Markets and Post Trade – offer customers seamless access to global financial markets, across the trading lifecycle.

Purpose of the role

Reporting to the Group Director – Brand and Regional Marketing, this is a senior leadership role responsible for defining how LSEG is positioned as an enterprise brand. You will lead the development of a clear, differentiated market narrative that simplifies our proposition, strengthens our brand architecture, and ensures a consistent story across customers, partners and employees.

You will oversee both the current Brand Strategy and Strategic Initiatives Marketing teams, bringing together enterprise positioning, messaging, and strategic marketing into a single, coordinated function. Working closely with senior leaders across the Group, you will ensure the Make More Possible platform and LSEG's strategic industry themes evolve together to create a coherent, scalable market proposition that supports business growth.

What You'll Be Doing

• Defining and delivering LSEG's enterprise brand strategy, ensuring alignment with the Group strategy and commercial priorities.
• Owning the enterprise positioning of LSEG, developing a clear, differentiated market narrative that simplifies how the organisation is understood by customers and stakeholders.
• Leading the Brand Strategy and Strategic Initiatives Marketing teams, creating close alignment between brand, messaging, positioning and strategic marketing.
• Developing and maintaining LSEG's enterprise messaging architecture, ensuring consistency across all audiences, channels and business areas.
• Defining, evolving and governing LSEG's strategic industry themes (currently including Sustainable Finance & Investment (SFI), AI, Private Markets and Digitalisation), ensuring they remain aligned to changing business priorities.
• Bringing the enterprise story to life through the Make More Possible platform, ensuring strategic themes reinforce the overall LSEG brand rather than compete with it.
• Simplifying and evolving LSEG's brand architecture to improve customer understanding, reduce complexity and support future growth.
• Delivering and overseeing LSEG's global brand strategy and amplification, partnering with teams across Corporate Affairs & Marketing to strengthen brand awareness, familiarity, and differentiation across markets.
• Embedding AI tools and capabilities into brand and marketing workflows to improve efficiency, consistency, quality, and effectiveness.
• Working closely with senior stakeholders across the organisation to align brand investment with commercial, customer and corporate priorities.
• Leading and developing high-performing teams while embedding modern ways of working and AI-enabled capabilities.

What We're Looking For

• Enterprise brand strategy and positioning expertise.
• Strong creative and strategic thinking with a customer-centric mindset and focus on business impact.
• Experience shaping brand strategy for complex global organisations.
• Strong stakeholder management and leadership skills.
• Excellent communicator, capable of building credibility and driving alignment across senior leadership.
• Curiosity and enthusiasm for AI and innovation.

Career Stage:

Director

London Stock Exchange Group (LSEG) Information:

Join us and be part of a team that values innovation, quality, and continuous improvement.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity , Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

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