Director, Marketing – EMEA

• Own EMEA target account selection and tiering in partnership with Sales across institutional, wealth, and enterprise segments
• Design and execute multi-touch ABM campaigns for tier-1 and tier-2 account lists
• Use intent data, firmographic signals, and CRM intelligence to prioritize spend and effort
• Track every touch to a named opportunity
• Run account-specific activations such as executive dinners, roundtables, and 1:1/1:few sessions
• Build account-specific sales enablement, including battlecards, ROI materials, and messaging
• Activate Canoe's EMEA technology and channel partner ecosystem for co-sourced and co-accelerated pipeline
• Build partner enablement assets focused on deal registration, co-selling motions, and shared-pipeline reporting
• Identify new partners where the primary value is pipeline contribution
• Carry a shared quarterly pipeline-generated and closed-won-contribution target with EMEA Sales and BDR leadership
• Run weekly pipeline reviews and forecasting cadence with Sales
• Own ABM, field, and partner ROI reporting in Salesforce and HubSpot
• Reallocate spend toward the highest-converting plays in-quarter
• Present at joint Sales/Marketing QBRs on pipeline and revenue contribution

Requirements

• 8+ years in B2B SaaS or FinTech
• Direct accountability for a pipeline or bookings number, not just campaign execution
• Comfortable being measured like a revenue function, with a quota-adjacent mindset, forecasting discipline, and weekly pipeline rigor
• Deep fluency in Salesforce, HubSpot, and ABM tooling such as 6sense, Demandbase, or similar
• Experience partnering with Sales/Revenue leadership as a primary day-to-day stakeholder while formally reporting into Marketing
• Deep familiarity with EMEA financial services and alternative investments accounts

Core Competencies

Demonstrates expertise in Account-Based Marketing (ABM) strategies, pipeline management, and sales enablement within the EMEA financial services sector. Proficient in leveraging CRM tools and data analytics to drive revenue growth and partner engagement.

Highest-signal resume keywords

• B2B SaaS Experience
• Salesforce Proficiency
• ABM Campaign Execution
• Pipeline Management
• EMEA Financial Services Familiarity

ATS Optimization Keywords

Hard Skills

• Account-Based Marketing
• Pipeline Management
• Sales Enablement
• Revenue Forecasting
• Data Analytics

Soft Skills

• Collaboration
• Communication
• Stakeholder Management

Industry Keywords

• B2B
• FinTech
• EMEA
• Alternative Investments
• Institutional Sales

Tools & Technologies

• Salesforce
• HubSpot
• 6sense
• Demandbase

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