Director of Data Strategy — AI-Driven Telco Media

WPP Media is seeking a Director to join the Data Strategy team for the BT consumer business, overseeing data-led audience and bidding strategies across BT, EE and Plusnet. The role focuses on transforming data, organizing data assets, and delivering meaningful brand experiences with AI-enabled approaches.

You will lead cross-functional collaboration with Transformation, DPAM, and Open Intelligence, driving innovative data products and measurable outcomes for a major telco client in a hybrid

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