Director of Sports Marketing

About the Role

Our client is seeking a strategic and creative Director of Sports Marketing to lead their marketing and brand engagement efforts in Oxford . This role is pivotal in shaping and executing comprehensive marketing strategies that enhance brand visibility, drive engagement, and support the commercial objectives within the Leisure & Sports industry. You will be responsible for leading a team, developing innovative campaigns, and building strong relationships with stakeholders to elevate the organisation's presence in the market.

Key Responsibilities

• Develop and implement a cohesive, multi-channel marketing strategy to promote sports programs, events, and brand initiatives.
• Oversee all aspects of marketing, including digital marketing, content creation, public relations, social media management, and event marketing.
• Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
• Manage the marketing budget, ensuring efficient allocation of resources and a strong return on investment.
• Conduct market research and competitive analysis to identify trends and opportunities for growth.
• Build and maintain strong relationships with media partners, sponsors, athletes, and community organisations in Oxford and beyond.

Requirements

• Minimum of 8 years of progressive experience in sports marketing or brand management, with a strong track record of success.
• Proven experience in developing and executing integrated marketing campaigns across digital and traditional channels.
• Excellent leadership, team management, and strategic planning skills.
• Strong understanding of the Leisure & Sports industry, including current market trends and consumer behaviour.
• Proficiency in marketing analytics and reporting tools to measure campaign effectiveness.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.

Benefits

• Competitive executive salary and bonus structure.
• Opportunity to lead marketing strategy for a prominent organisation in the sports sector .
• Collaborative and dynamic work environment in the historic city of Oxford .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and retirement savings plan.