Director, Product Enablement, AI, UK

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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3013 - Director, Director, Product Enablement - AI, UKRole Summary and ImpactAbout Data & Technology Solutions

WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data data-driven solutions and technology product to power marketing transformation.

WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost.

We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.

The Director, Global App Enablement is a highly skilled and proactive leader who translates product strategy into scalable enablement programs, equipping the business to drive meaningful platform adoption and value realisation through consistent, high-quality resources. Your will work autonomously, taking accountability for creating, executing and distributing these resources and building a long-term strategic roadmap.

• You possess the autonomy to execute all tasks independently, with a long‑term horizon and broad scope of influence, and are ready to mentor and guide others within the team.

• You will be the SME across potentially multiple (CAPABILITY AREAS) and design, develop and execute enablement programs that drive adoption.

• You will partner with cross‑discipline product and go to market teams to support current capabilities and future releases.

• You will build trust quickly, fostering strong relationships with partners and stakeholders who will help to deliver enablement ‘to the edge’ allowing us to reach the scale of our full organization and value from our capabilities. They will see you as their trusted advisor and SME in the App/Capability areas that you support.

• You will monitor adoption metrics to identify areas for improvement and increased engagement, contributing directly to the platform's success and capabilities.

• You will champion the voice of the customer and contribute to the continued enhancement of our capabilities through data‑driven and balanced feedback.

• You will work closely with other Global Enablement Leads to ensure that processes, ways of working and outputs are consistent and high quality across our different Platform and App Capability areas.

• You will have strong people leadership skills and a core ability to influence others with autonomy.

What will you doStrategicProduct Enablement & Leadership

• Manage or mentor and guide more junior team members and stakeholders on expert product use.

• Set or contribute to OKRs for your team

• Build strong relationships with senior stakeholders and navigate the org ensuring you’re able to influence outcomes with little or no support

• Independently develop a deep, practical understanding of app capabilities, their features, benefits, and strategic place within agency and client business

• Provide significant input to product roadmaps, influencing product evolution based on client needs, data driven feedback and market dynamics to drive full valuerealisation

• Design, lead, and implement comprehensive enablement programs tailored for various partner and customer groups aimed at delivering consistent and effective product adoption

Scaled Content & Knowledge

• Translate product features and released into best-in-class, user‑centric enablement materials

• Create andscale knowledgebase articles, guides, and playbooks

• Inform the design and development of scalable training materials and resources

• Gather input from the enablement and champion community to continuously audit and improve materials

• Help to establish consistent messaging and documentationacross the enablement ecosystem

Community & Knowledge Distribution

• Strengthen the readiness of Regional/Client Enablement and Champion networks.

• Maintain accessible, well‑structured knowledge hubs.

• Lead delivery for global community forums and knowledge‑sharing sessions.

• Champion platform and capability education, delivering training for internal communities.

Feedback & Continuous Improvement

• Gather structured feedback from partners, champions and users

• Channel insights throughdefined mechanisms to Platform/Capabilityleadership

• Identifygaps in enablement coverage and content

• Proactively gatherandanalysecomplex user feedback and be the voice of the user/client. Channel insights back to Platform/Capability development, influencing improvements and adoption

Skills and Experience

• Experience in platform/product enablement, client success, product marketing or a similar role, demonstrating a strong track record of autonomously driving product adoption and value.

• Experience in advertising or related field, with a solid understanding of complex agency operating structures, competitive technology and Media, Production and Creative capabilities.

• Strong comprehension of how commerce data & technology is used by agencies and advertisers to bolster their clients’ business operations and strategies. First‑hand experience with third‑party commerce products and platforms is preferred.

• Familiarity with streamlining workflows through technology, ideally AI‑poweredautomation.

• Strong analytical skills to track adoption, engagement, and utilization metrics.

• Proven ability to contribute to and implement comprehensive enablement strategies andleadthe creation of impactful supporting materials.

• Strong communication, stakeholder management and interpersonal abilities, with a focus on building trust, fostering collaboration and building strong relationships across highly matrixed, multi‑geographical teams.

• A demonstrated ability to lead multiple projects simultaneously.

• Experience in delivering training sessions and acting as a subject matter expert.

• Excellent storytelling and presentation skills for delivering impactfulproduct demos and training sessions

• Demonstrate resourcefulness and practical thinking in demanding, fast‑paced environments.

• A strong and flexible work ethic; able to thrive under pressure, juggle multiple responsibilities, and consistently deliver high‑quality results.

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both our clients, we encourage you to apply and join our team.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

*Please note this is a UK based role and requires individuals to have the right to work in this location*

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