E-commerce Analyst

About the Role

Our client is seeking a data-driven and insightful E-commerce Analyst to join their fully remote team, working from anywhere in the UK but ideally connected to Reading . This role is essential for understanding customer behaviour, optimizing website performance, and driving strategic decisions within the e-commerce landscape. You will dive deep into data to uncover trends, identify opportunities for growth, and provide actionable recommendations that enhance the customer journey and increase conversion rates. This is a prime opportunity for a detail-oriented analyst passionate about leveraging data to shape the future of online retail.

Key Responsibilities

• Analyze website traffic, user behaviour, conversion funnels, and sales data to identify key trends and insights.
• Develop and maintain dashboards and reports to track e-commerce performance against key metrics (KPIs).
• Conduct A/B tests and other experiments to optimize website elements, user experience, and conversion rates.
• Identify customer segmentation opportunities and provide insights to personalize marketing efforts.
• Collaborate with marketing, product, and development teams to translate data insights into actionable strategies.
• Monitor competitor performance and market trends to inform strategic planning.

Requirements

• Proven experience as an E-commerce Analyst , Data Analyst, or similar role, with a strong focus on online retail.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis techniques.
• Experience with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage projects effectively in a remote environment.

Benefits

• Competitive salary and potential for bonuses.
• Fully remote role offering excellent flexibility and autonomy.
• Significant impact on business strategy through data-driven insights.
• Access to advanced analytics tools and professional development resources.
• A collaborative and innovative remote work culture.