E-commerce and Digital Marketing Specialist

About the Role

Our client is seeking a talented and versatile E-commerce and Digital Marketing Specialist to join their innovative team in Nottingham . This role is instrumental in driving online sales growth and enhancing the company's digital footprint through strategic marketing initiatives and optimized e-commerce operations. You will be responsible for managing online campaigns, developing engaging content, and leveraging data analytics to improve performance across all digital touchpoints. The ideal candidate is results-oriented, possesses a blend of creative and analytical skills, and is passionate about the ever-evolving landscape of online commerce.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand visibility and drive qualified traffic to e-commerce platforms.
• Create and manage compelling content for social media, email marketing, and website product pages.
• Oversee social media advertising campaigns, including budget management, targeting, and performance analysis.
• Optimize e-commerce website content and user experience to improve conversion rates and customer satisfaction.
• Analyze digital marketing campaign performance and website analytics, providing regular reports and actionable recommendations.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.

Requirements

• Proven experience in e-commerce and digital marketing roles, with a focus on online sales growth.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency in using analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent content creation and copywriting skills, with an eye for visual detail.
• Experience with e-commerce platforms and online merchandising best practices.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

Benefits

• Competitive salary with performance-related bonuses.
• Hybrid working model offering a flexible work environment.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and opportunities for professional development.
• Be part of a dynamic and forward-thinking team in Nottingham , contributing to significant online growth.