E-commerce and Social Media Manager

About the Role

Our client is seeking a dynamic and results-driven E-commerce and Social Media Manager to spearhead their online presence and sales initiatives. This pivotal role involves developing and executing strategies to enhance brand visibility, drive traffic to their e-commerce platform, and foster a vibrant online community. You will be instrumental in shaping the digital customer journey, from initial engagement through to conversion and retention. This position is ideal for a creative individual with a strong analytical mindset, passionate about leveraging social media and e-commerce trends to achieve significant business growth.

Key Responsibilities

• Develop and implement comprehensive e-commerce strategies to maximize online sales and customer engagement.
• Create, curate, and manage all published content across various social media platforms (e.g., Instagram, Facebook, Twitter, TikTok) to drive brand awareness and customer interaction.
• Plan and execute paid social media advertising campaigns, optimizing for ROI and key performance indicators.
• Monitor social media trends, competitor activities, and customer feedback to inform strategy adjustments and identify new opportunities.
• Analyze website traffic, conversion rates, and social media engagement metrics, providing regular reports with actionable insights.
• Collaborate with marketing, sales, and product development teams to ensure brand consistency and achieve business objectives.

Requirements

• Proven experience as an E-commerce Manager or Social Media Manager with a strong portfolio of successful campaigns.
• Demonstrable success in managing and growing social media channels and driving e-commerce sales.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Solid understanding of SEO, SEM, and digital marketing principles.
• Excellent copywriting, editing, and communication skills, with a keen eye for visual aesthetics.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems is advantageous.

Benefits

• Competitive salary and performance-related bonuses.
• Opportunities for professional development and training in digital marketing and e-commerce.
• A collaborative and innovative work environment in Leicester .
• Staff discounts on company products and services.
• Hybrid working model offering flexibility between office and remote work.