E-commerce & Social Media Manager

About the Role

Our client is seeking an innovative and results-driven E-commerce & Social Media Manager to join their dynamic team in Aberdeen . This pivotal role involves orchestrating online sales strategies and driving engagement across key social media platforms. You will be instrumental in enhancing brand visibility, cultivating online communities, and ultimately boosting revenue through targeted digital initiatives. The ideal candidate possesses a keen understanding of consumer behavior in the digital space and a passion for leveraging social trends to achieve business objectives, working within a collaborative environment that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and execute comprehensive e-commerce strategies to drive online sales and improve customer conversion rates.
• Manage and grow the company's presence across all major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content, including compelling visuals and persuasive copy, aligned with brand voice and marketing campaigns.
• Analyze social media performance metrics and e-commerce data to identify trends, measure ROI, and optimize campaigns for maximum impact.
• Collaborate with marketing, sales, and product development teams to ensure cohesive brand messaging and promotional activities.
• Stay abreast of the latest industry trends, platform updates, and digital marketing best practices to maintain a competitive edge.

Requirements

• Proven experience in managing e-commerce platforms and social media marketing campaigns, ideally within a related industry.
• Demonstrable success in growing online communities and achieving sales targets through social media.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Excellent written and verbal communication skills, with a talent for crafting engaging narratives and persuasive calls to action.
• Creative thinking and a keen eye for design and visual aesthetics.

Benefits

• Competitive annual salary with potential for performance-based bonuses.
• A flexible hybrid working model, blending office and remote work.
• Opportunities for professional development and continuous learning.
• Generous employee discount on company products and services.
• A vibrant and supportive team culture that encourages innovation and collaboration.