E-commerce and Social Media Marketing Executive

About the Role

Our client is looking for a creative and data-driven E-commerce and Social Media Marketing Executive to enhance their online brand presence and drive sales. This role is integral to managing their digital storefront and leveraging social media to connect with customers, build loyalty, and generate revenue. You will be responsible for crafting engaging content, managing campaigns, and analyzing performance to ensure continuous growth and optimization. This position is ideal for someone with a passion for digital trends and a proven ability to execute effective marketing strategies.

Key Responsibilities

• Manage and optimize the company's e-commerce website , ensuring accurate product information, compelling descriptions, and a seamless user experience.
• Develop and execute a consistent content calendar for all social media channels, creating engaging posts, stories, and campaigns.
• Monitor social media conversations, respond to customer inquiries, and foster a positive community around the brand.
• Plan, implement, and track paid social media advertising campaigns to reach target audiences and achieve conversion goals.
• Analyze website traffic, sales data, and social media engagement metrics, reporting on performance and providing actionable recommendations.
• Collaborate with the wider marketing team to ensure brand consistency across all digital touchpoints.

Requirements

• Proven experience in e-commerce management and social media marketing.
• Strong understanding of digital marketing concepts, including SEO, content marketing, and paid social advertising.
• Proficiency with e-commerce platforms and social media management tools.
• Excellent copywriting and content creation skills, with a good eye for visual aesthetics.
• Experience using analytics tools (e.g., Google Analytics) to track performance and inform strategy.
• A proactive approach and ability to manage multiple projects in a fast-paced environment in Brighton .

Benefits

• Competitive salary and opportunities for career progression.
• Staff discount on company products.
• Be part of a vibrant and supportive marketing team.
• Pension scheme and other company benefits.
• Regular training and development opportunities in digital marketing.