E-commerce & Social Media Strategist

About the Role

Our client is seeking a strategic and analytical E-commerce & Social Media Strategist to enhance their online presence and drive sales from their base in Stoke-on-Trent . This role is key to developing and implementing overarching strategies for both e-commerce platforms and social media engagement. You will be responsible for identifying market opportunities, crafting data-driven campaigns, and ensuring a cohesive brand experience across all digital touchpoints. The ideal candidate is a forward-thinker with a deep understanding of digital consumer behavior and a proven track record of achieving measurable results in online sales and brand growth, contributing to a culture of innovation and continuous improvement within a flexible working arrangement.

Key Responsibilities

• Develop and refine long-term e-commerce strategies focused on increasing conversion rates and customer lifetime value.
• Design and oversee the execution of comprehensive social media marketing plans to build brand awareness and engagement.
• Conduct market research and competitive analysis to identify new opportunities and threats in the digital landscape.
• Utilize advanced analytics tools to track, measure, and report on the performance of e-commerce and social media initiatives.
• Collaborate with internal teams (marketing, sales, product) to ensure alignment of digital strategies with overall business objectives.
• Optimize website user experience and social media content for maximum impact and conversion.

Requirements

• Extensive experience in developing and executing successful e-commerce strategies and social media campaigns.
• Strong analytical skills with proven ability to interpret complex data and translate insights into actionable plans.
• Proficiency with e-commerce platforms, CRM systems, and various social media management and analytics tools.
• Excellent understanding of SEO, SEM, content marketing, and paid social advertising.
• Strong leadership and communication skills, with experience presenting strategies to stakeholders.
• Ability to work effectively in a hybrid model, balancing office-based collaboration with remote work flexibility in Stoke-on-Trent .

Benefits

• Competitive salary package with performance-related incentives.
• Flexible hybrid working conditions, offering a balance between office and home.
• Opportunities for professional development and attending industry conferences.
• Comprehensive health and wellness benefits.
• A dynamic and supportive work environment focused on innovation and growth.