E-commerce Content & Social Media Strategist

About the Role

Our client is seeking a strategic and creative E-commerce Content & Social Media Strategist to shape their online brand narrative and drive engagement. This pivotal role involves developing and implementing overarching content and social media strategies that align with business objectives and enhance customer experience. Located in the vibrant hub of Cambridge , this position offers a hybrid working model, combining the benefits of in-office collaboration with remote flexibility. You will be responsible for guiding content creation, managing social media presence, and ensuring a cohesive brand voice across all digital touchpoints. The ideal candidate has a proven ability to develop data-informed strategies and a deep understanding of how content and social media contribute to e-commerce success.

Key Responsibilities

• Develop and execute a comprehensive content strategy, including editorial calendars, content themes, and distribution plans for e-commerce platforms and social media.
• Define the social media strategy, identifying key platforms, target audiences, and engagement tactics to achieve business goals.
• Oversee the creation of high-quality, on-brand content across various formats (written, visual, video), ensuring consistency and effectiveness.
• Manage the social media content calendar, ensuring timely and impactful posting across all relevant channels.
• Analyze content and social media performance, utilizing data to refine strategies, optimize engagement, and measure ROI.
• Collaborate closely with marketing, product, and sales teams to ensure content and social media efforts are integrated and support broader company initiatives.

Requirements

• Proven experience in developing and implementing content and social media strategies, ideally within an e-commerce context.
• Strong understanding of content marketing principles, SEO best practices, and social media trends.
• Experience with content management systems (CMS) and social media management tools.
• Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Exceptional written and verbal communication skills, with a strong creative flair.
• Ability to thrive in a hybrid work environment, balancing remote autonomy with in-office collaboration in Cambridge .

Benefits

• Competitive salary and performance-based bonuses.
• Flexible hybrid working arrangement.
• Opportunity to lead and define the content and social media vision for a dynamic e-commerce brand.
• Support for professional development and continuous learning.
• A collaborative and innovative work culture in a thriving city.