E-commerce Content Strategist

About the Role

Our client is seeking an innovative E-commerce Content Strategist to join their dynamic marketing department based in Coventry . This role is crucial for driving online sales and enhancing the customer journey through compelling and optimized digital content. You will be responsible for conceptualizing, creating, and managing all content across the e-commerce platform and associated social media channels. We are looking for a strategic thinker with a passion for digital storytelling and a deep understanding of how content influences consumer behavior and conversion rates.

Key Responsibilities

• Develop and execute a comprehensive content strategy to support e-commerce sales and brand messaging.
• Create engaging product descriptions, website copy, blog posts, and social media updates.
• Collaborate with the design team to ensure all visual content aligns with brand guidelines and marketing objectives.
• Optimize website content for search engines (SEO) to improve organic visibility and traffic.
• Analyze content performance metrics and use insights to refine future content creation and distribution strategies.
• Manage the content calendar and ensure timely delivery of all planned content pieces.

Requirements

• Proven experience as a Content Strategist , Copywriter, or similar role within an e-commerce environment.
• Strong understanding of SEO principles and how to apply them to web content.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Familiarity with content management systems (CMS) and e-commerce platforms.
• Ability to analyze data and translate insights into actionable content strategies.

Benefits

• Competitive salary package.
• Opportunity to work on exciting e-commerce projects in Coventry .
• Comprehensive employee benefits, including health insurance.
• Access to professional development and training programs.
• A collaborative and creative work environment.