E-commerce Manager - TikTok Shop

Industry: Designer toys and collectible pieces

Location: Canary Wharf, London Office

Job type: Full time – Permanent

About POP MART

POP MART is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well‑established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross‑border e‑commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art‑toy industry, the expansion of its IPs into global markets through licensing and co‑branding with leading global brands, and the curation of art‑toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high‑potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit and our LinkedIn Career page.

What to Expect

POP MART is a fast‑paced company with a young and multicultural team where you can expect to:

• Contribute to a fast‑growing European business that combines retail, art, and creative storytelling
• Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
• Grow your skills through hands‑on projects, collaborative learning, and opportunities to explore new ideas

POP MART offers our employees:

• Monthly appreciation gifts featuring our latest POP MART designs
• A structured bonus scheme linked to company and individual performance
• Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
• Training and development programmes that build both professional skills and creative thinking
• Regular team events that bring our people together to share ideas and celebrate our work

The Role and Candidate

We are seeking a E‑Commerce Manager - TikTok Shop!

Be our first operator in the EU.

Build, lead, and scale TikTok Shop in Europe!

We’re looking for a sharp, data‑driven Trading & Operations Lead to launch and grow our TikTok Shop presence across the UK and Europe.

This is a founding hire – you’ll take the reins on daily shop trading, optimise operations, and eventually build the local team as we scale into additional EU markets.

Responsibilities

• Own trading & performance for TikTok Shop UK & EU: test offers, adjust pins, apply urgency tactics to drive conversion.
• Lead end‑to‑end shop ops: product listings, Seller Center, promos/vouchers, and coordination with livestream studios.
• Drive continuous improvement: triage issues, refine processes, and spot growth opportunities.
• Track performance: build live dashboards, share weekly trade recaps with actionable insights.
• Collaborate cross‑functionally: work closely with Merchandising, Finance, Content, and Fulfilment teams.
• Scale operations: help transition ownership from China to the UK, then expand into other EU‑language markets.

Required Qualifications

• 3–4 years of hands‑on TikTok Shop experience – brand or agency side.
• Proven ecommerce trading skills – promos, flash sales, and other live commerce levers.
• Strong Seller Center knowledge and comfort navigating platform tools.
• Deep understanding of TikTok culture, trends, creators, and user behaviour .
• Data‑first mindset: comfortable interpreting CTR, CVR, AOV, and GMV to drive smart optimisations.
• Highly organised, proactive, and collaborative across multiple workstreams.
• Culturally curious: able to spot and adapt to local customer behaviours across European markets.
• Strong collaboration skills with marketing, content, and creative teams to deliver a consistent, high‑converting brand presence on Amazon.
• Entrepreneurial mindset with leadership capabilities; previous team management or mentoring experience is highly desirable.

Desirable but Not Essential

• Experience in the toy industry or pop culture retail sector.
• Familiarity with UK and European retail landscapes.
• Understanding of designer toy and collectible trends, particularly in the art‑toy market.
• Additional European languages such as German, French, Italian, Spanish, or Chinese are a strong plus.
• Experience in agency or fast‑paced startup environments .
• Familiarity with creator/affiliate programs or content localisation .
• Track record of contributing to international ecommerce expansion.

If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.

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