E-commerce Marketing Manager

About the Role

Our client is seeking a strategic and experienced E-commerce Marketing Manager to lead their digital growth initiatives in Leeds . This role involves overseeing all aspects of online marketing, from customer acquisition to retention, ensuring a seamless and profitable customer journey. You will develop and execute data-driven marketing strategies that align with business objectives, working closely with cross-functional teams including sales, product development, and customer service. This is an exciting opportunity to shape the digital footprint of a forward-thinking e-commerce company.

Key Responsibilities

• Develop and manage the overall e-commerce marketing strategy, including SEO, SEM, email marketing, social media, and affiliate programs.
• Oversee the creation and optimization of marketing campaigns to drive traffic, conversions, and customer lifetime value.
• Analyze market trends, competitor activities, and customer data to identify new growth opportunities and areas for improvement.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximum ROI.
• Collaborate with the web development team to enhance user experience and conversion rate optimization (CRO) on the e-commerce website.
• Lead and mentor a team of marketing specialists, fostering a culture of performance and continuous learning.

Requirements

• Minimum 5 years of experience in e-commerce marketing , with a proven track record of success.
• Strong understanding of digital marketing channels, analytics tools (e.g., Google Analytics), and A/B testing methodologies.
• Experience with CRM systems and email marketing platforms.
• Excellent strategic thinking, leadership, and project management skills.
• Proficiency in managing paid advertising campaigns (PPC, social media ads).
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Attractive salary package with a performance-based bonus structure.
• Comprehensive private healthcare and dental insurance.
• Generous holiday allowance and company pension scheme.
• Hybrid work model supporting work-life balance for our Leeds -based team.
• Significant opportunities for career advancement within the company.