E-commerce Marketing Manager

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager to lead their digital marketing efforts. This pivotal role, based in the heart of London , will be responsible for driving online sales, enhancing brand presence across social media platforms, and optimizing the customer journey from discovery to conversion. You will be instrumental in shaping the brand's digital voice and strategy, working within a fast-paced environment that fosters innovation and data-driven decision-making. This position offers a fantastic opportunity to make a significant impact on a growing e-commerce business and to collaborate with a talented team dedicated to digital excellence.

Key Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies to increase website traffic, conversion rates, and customer lifetime value.
• Manage and optimize paid social media advertising campaigns (e.g., Facebook, Instagram, TikTok) to achieve target ROAS.
• Oversee the content strategy for all social media channels, ensuring brand consistency and engagement.
• Analyze campaign performance data, providing actionable insights and regular reports to stakeholders.
• Collaborate with the web development and merchandising teams to enhance user experience and drive sales on the e-commerce platform.
• Manage the email marketing program, including segmentation, campaign execution, and performance analysis.

Requirements

• Proven experience (5+ years) in e-commerce marketing and social media management , preferably within a similar industry.
• Demonstrable success in managing paid social media campaigns and achieving ROI targets.
• Strong understanding of SEO, SEM, and other digital marketing channels.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent communication, analytical, and project management skills.

Benefits

• Competitive annual salary and performance-based bonus structure.
• A hybrid working model offering flexibility between office and remote work.
• Comprehensive health insurance and pension plan.
• Generous employee discount on company products.
• Opportunities for professional development and career advancement.