E-commerce Marketing Manager

About the Role

Our client is seeking an experienced and innovative E-commerce Marketing Manager to join their dynamic team in Aberdeen . This role is pivotal in driving online sales growth and enhancing brand presence across various digital channels. You will be responsible for developing and executing comprehensive marketing strategies tailored to our e-commerce platform and social media presence. This is a fantastic opportunity to lead impactful campaigns, leverage data-driven insights, and shape the online customer journey within a collaborative and forward-thinking environment.

Key Responsibilities

• Develop and implement effective e-commerce marketing strategies to drive traffic, conversions, and customer retention.
• Manage and optimize social media campaigns across platforms like Facebook, Instagram, and TikTok to build brand awareness and engagement.
• Analyze website performance metrics, customer behavior , and market trends to identify opportunities for growth.
• Oversee email marketing campaigns, including segmentation, content creation, and automation.
• Collaborate with the content and design teams to create compelling marketing assets and website content.
• Manage the digital marketing budget and report on ROI for all campaigns.

Requirements

• Proven experience in digital marketing , with a strong focus on e-commerce and social media management.
• Demonstrable success in developing and executing profitable online marketing campaigns.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent understanding of SEO, SEM, email marketing, and social media advertising best practices.
• Strong analytical skills and the ability to translate data into actionable insights.

Benefits

• Competitive annual salary.
• Generous holiday allowance and pension scheme.
• Opportunities for professional development and training.
• Access to employee discounts on company products.
• A dynamic and supportive team culture based in Aberdeen .