E-commerce Marketing Manager

About the Role

Our client is seeking an innovative and results-driven E-commerce Marketing Manager to lead their online sales and digital presence initiatives in London . This pivotal role will involve developing and executing comprehensive strategies to enhance customer engagement, drive online revenue, and strengthen brand visibility across various digital channels. You will be instrumental in shaping the future of our client's e-commerce operations, working within a dynamic team that values creativity, data-driven decision-making, and a forward-thinking approach to digital marketing, ensuring a seamless and engaging customer journey from discovery to purchase.

Key Responsibilities

• Develop and implement data-driven e-commerce marketing strategies to increase website traffic, conversion rates, and customer lifetime value.
• Manage and optimize all paid digital advertising campaigns, including SEO, SEM, social media advertising, and display networks.
• Oversee the content strategy for the e-commerce website and social media platforms, ensuring brand consistency and compelling messaging.
• Analyze website performance metrics, customer behavior, and market trends to identify growth opportunities and areas for improvement.
• Collaborate with the product, sales, and customer service teams to ensure a cohesive and exceptional customer experience across all touchpoints.
• Manage the social media calendar, content creation, and community engagement to foster brand loyalty and advocacy.

Requirements

• Proven track record in e-commerce marketing with at least 5 years of experience.
• Demonstrated success in developing and executing profitable online marketing campaigns.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms.
• Excellent communication, leadership, and project management skills.

Benefits

• Competitive salary package with performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and continuous learning.
• Generous employee discount on company products.