E-commerce Marketing Specialist

About the Role

Our client is seeking an analytical and results-oriented E-commerce Marketing Specialist to join their team in Coventry . This role is central to driving online sales and enhancing customer acquisition through effective digital marketing strategies. You will be instrumental in managing campaigns across various channels, optimizing website performance, and leveraging social media to connect with customers. This is a fantastic opportunity to contribute directly to the growth of a dynamic e-commerce business, working in a collaborative environment where your insights will shape marketing initiatives and customer engagement strategies. If you have a passion for digital marketing and a proven track record in e-commerce, this role in Coventry is for you.

Key Responsibilities

• Develop and execute digital marketing campaigns , including SEO, SEM, email marketing, and social media advertising, to drive traffic and conversions.
• Manage and optimize the company's e-commerce website, ensuring a seamless user experience and effective product presentation.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Create engaging content for various marketing channels, including website copy, blog posts, and social media updates.
• Monitor campaign performance using analytics tools, providing actionable insights and recommendations for improvement.
• Collaborate with cross-functional teams to ensure consistent brand messaging and customer journey across all touchpoints.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Demonstrated experience in e-commerce marketing , with a focus on driving online sales and customer acquisition.
• Proficiency in SEO/SEM best practices, Google Analytics, and email marketing platforms.
• Strong understanding of social media marketing principles and their application in e-commerce.
• Excellent analytical skills and the ability to translate data into strategic marketing actions.

Benefits

• Competitive annual salary and potential for bonuses based on performance.
• On-site role based in Coventry , offering a stable work environment.
• Comprehensive health and wellness benefits package.
• Paid time off and company holidays.
• Opportunities for career advancement and skill development within the e-commerce sector.