E-commerce Marketing Specialist

About the Role

Our client is seeking a results-driven E-commerce Marketing Specialist to join their team in Stoke-on-Trent . This role is crucial for developing and implementing effective marketing strategies to drive online sales and enhance customer engagement across various digital channels. You will be responsible for managing campaigns, analyzing performance, and contributing to the overall growth of the company's online business. This is an excellent opportunity to take ownership of marketing initiatives and make a tangible impact within a growing e-commerce company.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns, including paid social media, SEM, and email marketing, to drive traffic and conversions.
• Manage and optimize product listings and promotions on the company's e-commerce website and potentially third-party marketplaces.
• Create compelling marketing copy, product descriptions, and promotional materials that align with brand guidelines and resonate with the target audience.
• Analyze campaign performance data using tools like Google Analytics, providing regular reports on KPIs and actionable insights for improvement.
• Monitor market trends, competitor activities, and customer behavior to identify new marketing opportunities and refine strategies.
• Collaborate with internal teams (e.g., sales, product development, customer service) to ensure a cohesive customer experience across all touchpoints.

Requirements

• Proven experience in e-commerce marketing or a similar digital marketing role.
• Strong understanding of SEM, SEO, paid social media advertising, and email marketing principles.
• Proficiency in using Google Analytics and other digital marketing analytics tools.
• Excellent copywriting and content creation skills.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Strong analytical skills and the ability to translate data into strategic recommendations.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Hybrid working model offering a blend of office and remote work.
• Opportunities for professional development and attending industry conferences.
• Generous employee discount on company products.
• A collaborative and innovative work environment in Stoke-on-Trent .