E-commerce Marketing Specialist

About the Role

Our client is seeking an enthusiastic E-commerce Marketing Specialist to join their dynamic team in Coventry . This role is crucial for driving online sales and enhancing the customer experience across all digital touchpoints. You will be responsible for managing and optimizing online marketing campaigns, analysing website performance, and implementing strategies to attract and retain customers. This is a fantastic opportunity to work in a fast-paced retail environment and contribute directly to the company's growth in the competitive e-commerce landscape.

Key Responsibilities

• Manage and execute digital marketing campaigns across various channels including email, social media, and PPC.
• Optimize product listings and website content for search engines (SEO) to improve visibility and conversion rates.
• Analyse website traffic, sales data, and customer behaviour to identify trends and opportunities for improvement.
• Develop and implement email marketing strategies to nurture leads and drive repeat purchases.
• Collaborate with the creative team to produce compelling marketing collateral and visual assets.
• Monitor competitor activities and industry trends to ensure our e-commerce strategy remains competitive.

Requirements

• Experience in e-commerce marketing , with a strong understanding of online sales funnels.
• Proficiency in using e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools (e.g., Google Analytics, email marketing software).
• Knowledge of SEO, SEM, and content marketing principles.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and project management skills.
• A degree in Marketing, Business, or a related field is advantageous.

Benefits

• Competitive annual salary.
• Staff discounts on company products.
• Opportunities for career advancement within the company.
• Pension scheme contribution.
• A vibrant and supportive team environment located in Coventry .