E-commerce Marketing Specialist

About the Role

Our client is seeking a driven and analytical E-commerce Marketing Specialist to join their team in Leeds . This role is crucial for enhancing the online customer experience, driving traffic, and increasing conversion rates for their e-commerce platform. You will be responsible for developing and implementing data-driven marketing campaigns across various digital channels, including SEO, SEM, email marketing, and social media advertising. The ideal candidate will have a strong understanding of the e-commerce landscape and a passion for optimizing online sales performance.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns to drive traffic and sales for the e-commerce website.
• Manage and optimize Search Engine Optimization (SEO) strategies to improve organic search rankings and visibility.
• Plan and execute paid search campaigns (SEM/PPC) on platforms like Google Ads, ensuring effective budget allocation and ROI.
• Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows, to nurture leads and drive repeat purchases.
• Analyze website traffic, conversion rates, and campaign performance using analytics tools (e.g., Google Analytics), providing actionable insights and recommendations.
• Collaborate with the content and design teams to ensure marketing materials are compelling, on-brand, and effective.

Requirements

• Proven experience as an E-commerce Marketer or similar digital marketing role with a focus on online sales.
• Strong understanding of SEO, SEM, PPC, email marketing, and social media advertising principles.
• Proficiency in using web analytics tools such as Google Analytics.
• Experience with e-commerce platforms and their marketing functionalities.
• Excellent analytical skills and the ability to interpret data to make informed marketing decisions.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.

Benefits

• Competitive annual salary and potential performance bonuses.
• Opportunity to work within a dynamic and growing e-commerce business in Leeds .
• Comprehensive health, dental, and vision insurance.
• Generous holiday allowance and paid sick leave.
• Professional development opportunities and training programs.