E-commerce Marketing Specialist

About the Role

Our client is expanding its digital footprint and is seeking a dedicated E-commerce Marketing Specialist to join their fully remote team. This role is instrumental in driving online sales and enhancing the customer journey across all digital touchpoints. You will be responsible for developing and executing innovative marketing strategies that connect with our target audience and convert engagement into loyal customers. Working remotely from anywhere in the UK, you will be a key contributor to our client's online success, collaborating with a dispersed team of professionals.

Key Responsibilities

• Develop and execute data-driven marketing campaigns to increase website traffic, conversion rates, and customer lifetime value.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Create compelling marketing copy for product descriptions, email campaigns, landing pages, and social media posts.
• Analyze website performance, customer behavior, and campaign results using tools like Google Analytics to identify trends and areas for improvement.
• Collaborate with the design and development teams to ensure a seamless user experience and effective conversion funnels.
• Stay abreast of the latest e-commerce trends, digital marketing techniques, and competitor strategies to maintain a competitive edge.

Requirements

• Demonstrable experience in e-commerce marketing , with a focus on driving online sales and customer acquisition.
• Proficiency with Google Analytics , Google Ads, and social media advertising platforms.
• Strong understanding of SEO principles and how they apply to e-commerce.
• Excellent copywriting and communication skills, with the ability to craft persuasive marketing messages.
• Experience with email marketing platforms and CRM systems.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• Competitive salary and performance bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Annual budget for professional development and online courses.
• Opportunity to work with a collaborative and supportive team.
• Contribution to shaping the digital strategy of a growing e-commerce brand.