E-commerce Social Media Analyst

About the Role

Our client is seeking a data-driven E-commerce Social Media Analyst to join their fully remote team. This critical role focuses on measuring, analyzing, and reporting on the performance of all social media activities to drive strategic decisions and optimize campaign effectiveness. You will dive deep into data from various platforms, identify key trends, and translate complex analytics into clear, actionable insights that enhance customer engagement and boost online sales for the e-commerce business. This is an ideal position for an analytical mind passionate about understanding the impact of social media on business outcomes.

Key Responsibilities

• Track, measure, and analyze the performance of social media campaigns across all platforms using analytics tools.
• Develop and maintain dashboards and regular reports on key metrics, including engagement, reach, conversions, and ROI.
• Identify trends, patterns, and insights within the data to inform future social media strategies and tactics.
• Conduct A/B testing on content, creatives, and targeting to optimize campaign performance.
• Provide actionable recommendations to the social media team and broader marketing department based on data analysis.
• Monitor competitor social media activity and benchmark performance.

Requirements

• Proven experience as a Social Media Analyst or in a similar data analysis role, preferably within e-commerce.
• Strong proficiency with social media analytics platforms (e.g., Google Analytics, Facebook Insights, Sprout Social).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Experience with data visualization tools and creating clear, concise reports.
• Solid understanding of social media marketing principles and the e-commerce landscape.
• Ability to work independently and manage time effectively in a remote environment.

Benefits

• Competitive salary and opportunities for bonuses based on analytical impact.
• Fully remote work arrangement with flexible hours.
• Comprehensive health and wellness benefits package.
• Access to advanced analytics tools and training.
• A data-centric and collaborative work culture focused on measurable results.