E-commerce Social Media Lead

About the Role

Our client is looking for an experienced and strategic E-commerce Social Media Lead to guide their online presence and social media initiatives in Reading . This leadership role involves developing and implementing high-impact social media strategies that align with our client's e-commerce goals, driving engagement, brand loyalty, and sales. You will manage a small team or function autonomously, leveraging data-driven insights and creative content to maximize reach and ROI. Join a forward-thinking organization that values impactful digital marketing and offers a collaborative hybrid work environment, providing an excellent platform for professional growth.

Key Responsibilities

• Develop and oversee the execution of comprehensive social media strategies for e-commerce.
• Lead content creation efforts, ensuring brand consistency and engagement across platforms.
• Manage paid social advertising campaigns, optimizing for performance and budget.
• Analyze social media performance, providing strategic recommendations for improvement.
• Mentor and guide junior team members (if applicable) or work autonomously to achieve objectives.
• Collaborate with cross-functional teams to integrate social media with broader marketing efforts.

Requirements

• Significant experience in social media marketing, with a proven track record in e-commerce.
• Demonstrated success in developing and executing strategic social media campaigns.
• Strong analytical skills and expertise with social media analytics tools.
• Experience managing paid social advertising budgets and campaigns.
• Excellent leadership, communication, and project management skills.
• Familiarity with content creation tools and e-commerce platforms.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model offering flexibility.
• Opportunities for leadership and career advancement.
• Comprehensive health and wellness programs.
• A supportive and innovative team culture.