E-commerce Social Media Manager (Paid Social)

About the Role

Our client is seeking a results-oriented E-commerce Social Media Manager specializing in paid social campaigns to join their team in Derby. This role is crucial for driving customer acquisition and sales through strategic advertising on social media platforms. You will be responsible for planning, executing, and optimizing paid social media campaigns to maximize ROI, target key demographics, and achieve ambitious e-commerce goals. The ideal candidate possesses a deep understanding of platform advertising capabilities, audience segmentation, and conversion tracking.

Key Responsibilities

• Develop, implement, and manage paid social media advertising strategies across platforms like Facebook, Instagram, TikTok, and LinkedIn.
• Manage campaign budgets, ad creative, targeting parameters, and bid strategies to optimize for CPA, ROAS, and other key e-commerce metrics.
• Conduct thorough audience research and segmentation to ensure effective ad delivery.
• Monitor campaign performance daily, implementing optimizations and A/B tests to improve results.
• Analyze campaign data and provide comprehensive reports with actionable insights to the marketing team.
• Stay up-to-date with the latest paid social advertising trends, platform updates, and best practices.

Requirements

• Proven experience managing significant paid social media budgets for e-commerce businesses.
• In-depth knowledge of Facebook Ads Manager, TikTok Ads Manager, and other relevant advertising platforms.
• Strong understanding of e-commerce metrics, conversion tracking (e.g., Meta Pixel, Google Tag Manager), and attribution models.
• Excellent analytical skills and the ability to translate data into strategic decisions.
• Creative mindset with an understanding of what makes compelling ad creative.
• Bachelor's degree in Marketing, Advertising, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and certification in digital advertising.
• A collaborative and innovative work environment.
• Convenient office location in Derby .