E-commerce Social Media Manager

About the Role

Our client is seeking an experienced and creative E-commerce Social Media Manager to drive brand awareness and customer engagement for their online retail business in Reading . You will be responsible for developing and implementing innovative social media strategies that align with e-commerce objectives, increase website traffic, and boost sales conversions. This role requires a strategic thinker with a proven track record in managing social media campaigns, creating compelling content, and fostering online communities. You will collaborate closely with the broader marketing team to ensure a cohesive brand message and execute campaigns that resonate with our target audience, working within a flexible hybrid model.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy that supports the overall e-commerce business goals.
• Create and curate engaging, high-quality content (visuals, videos, copy) tailored for various social media platforms (Instagram, Facebook, Pinterest, etc.).
• Manage the day-to-day operations of social media channels, including scheduling posts, monitoring engagement, and responding to comments and messages.
• Plan and execute paid social media advertising campaigns to drive traffic, leads, and sales, optimizing for ROI.
• Analyze social media performance metrics, providing regular reports with actionable insights and recommendations for improvement.
• Stay current with social media trends, platform updates, and emerging technologies within the e-commerce landscape.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong focus on e-commerce or digital marketing.
• Demonstrated success in developing and executing effective social media campaigns, including paid advertising.
• Excellent content creation skills, including copywriting, basic graphic design, and an understanding of visual aesthetics.
• Proficiency in social media analytics tools and the ability to translate data into strategic decisions.
• Strong understanding of SEO principles and their integration with social media marketing.
• Excellent communication, organizational, and project management skills.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model providing flexibility between home and the office in Reading .
• Opportunities for professional development and attendance at industry events.
• Significant employee discount on company products.
• A collaborative and forward-thinking work environment within a growing online retail brand.