E-commerce Social Media Manager

About the Role

Our client is seeking an innovative and strategic E-commerce Social Media Manager to lead their online community engagement and brand presence in Edinburgh . This role is pivotal in developing and executing social media strategies that drive brand awareness, customer loyalty, and ultimately, sales for their e-commerce platform. You will be responsible for creating compelling content, managing social advertising campaigns, and fostering meaningful interactions with their audience. This is a fantastic opportunity to influence the brand's digital voice and build a thriving online community within a dynamic marketing team.

Key Responsibilities

• Develop and implement a comprehensive social media strategy tailored for e-commerce growth and brand building.
• Create, curate, and schedule engaging content across key social platforms (e.g., Instagram, Facebook, TikTok), ensuring alignment with brand guidelines and marketing objectives.
• Manage and optimize paid social media advertising campaigns to increase reach, engagement, and conversions.
• Monitor social media channels for trends, customer feedback, and competitor activities, responding promptly and professionally.
• Analyze social media performance data, providing regular reports and actionable insights to the marketing team.
• Collaborate with internal teams to ensure a cohesive brand message across all digital touchpoints.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong focus on e-commerce and digital marketing.
• In-depth knowledge of social media platforms, trends, and best practices for community building and engagement.
• Experience with social media management tools (e.g., Sprout Social, Later) and analytics platforms.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Strong understanding of paid social advertising principles and campaign management.
• Demonstrated ability to work collaboratively in a team environment and manage multiple projects effectively.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model offering flexibility and work-life balance.
• Comprehensive medical, dental, and vision insurance.
• Generous holiday entitlement and pension contributions.
• Opportunities for professional development and attending industry events.