E-commerce Social Media Manager

About the Role

Our client is seeking an experienced and dynamic E-commerce Social Media Manager to lead their online engagement strategy from their Brighton location. This role is pivotal in driving brand awareness, community growth, and direct e-commerce sales through innovative social media initiatives. You will be responsible for developing and executing cutting-edge campaigns across all relevant social platforms, ensuring brand consistency and maximizing return on investment. This is an exciting opportunity for a creative and analytical marketer to make a significant impact in a thriving e-commerce business.

Key Responsibilities

• Develop and implement comprehensive social media strategies specifically for e-commerce growth and brand promotion.
• Create, curate, and manage all published content (images, video, written) across multiple social media platforms.
• Monitor, listen, and respond to users in a "social" way while cultivating leads and sales opportunities.
• Analyze social media metrics and KPIs, providing regular reports and actionable insights to optimize campaign performance.
• Manage paid social media advertising campaigns, including budget allocation, audience targeting, and performance monitoring.
• Collaborate with cross-functional teams including marketing, sales, and customer service to ensure integrated strategies.

Requirements

• 3-5 years of experience in social media marketing, with a strong emphasis on e-commerce.
• Demonstrated success in managing and growing social media accounts for brands, driving measurable results.
• Expertise in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their advertising tools.
• Proficiency in using social media management and analytics tools (e.g., Buffer, Sprout Social, Google Analytics).
• Excellent copywriting, content creation, and communication skills.
• Experience with A/B testing and optimizing campaigns for conversions.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Generous employee discount on company products.
• Professional development opportunities and training programs.