E-commerce Social Media Manager

About the Role

Our client is seeking a dynamic and creative E-commerce Social Media Manager to spearhead their online presence and drive engagement for their burgeoning online retail operations based in Leicester . You will be instrumental in shaping brand identity, growing our online community, and directly contributing to sales growth through innovative social media strategies. This role is perfect for a digitally savvy individual passionate about e-commerce and social trends, looking to make a significant impact within a forward-thinking company that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand awareness and drive traffic to e-commerce platforms.
• Create engaging, high-quality content (text, image, video) tailored for various social media channels including Instagram, Facebook, TikTok, and Pinterest.
• Manage social media advertising campaigns, monitor performance, and optimize for ROI.
• Engage with the online community, respond to comments and messages promptly, and foster positive customer relationships.
• Analyse social media metrics and website traffic data to report on campaign effectiveness and identify areas for improvement.
• Collaborate with the marketing and sales teams to ensure cohesive brand messaging and promotional activities.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong focus on e-commerce.
• Demonstrable success in growing social media followings and engagement rates.
• Excellent understanding of social media platforms, trends, and analytics tools.
• Proficiency in creating visual content using tools like Canva or Adobe Creative Suite.
• Strong copywriting and communication skills, with an eye for detail.
• Experience with social media advertising platforms and budget management.

Benefits

• Competitive salary package.
• Opportunity to work in a hybrid model, blending remote flexibility with in-office collaboration.
• Pension scheme and other statutory benefits.
• Generous staff discount on company products.
• Professional development opportunities and training programs.