E-commerce Social Media Manager

About the Role

Our client is seeking an innovative and results-driven E-commerce Social Media Manager to spearhead their online presence. This pivotal role involves developing and executing comprehensive social media strategies across various platforms to enhance brand visibility, drive traffic to our e-commerce sites, and foster customer engagement. You will be at the forefront of shaping our brand's digital narrative, working collaboratively with marketing, sales, and product development teams to ensure a cohesive and impactful online experience. This is an exciting opportunity to make a significant impact in a dynamic industry, contributing to our growth and establishing a strong connection with our target audience through creative and data-informed social media campaigns.

Key Responsibilities

• Develop and implement cutting-edge social media strategies aligned with e-commerce sales goals and brand objectives.
• Create, curate, and manage engaging content (images, video, written) across platforms like Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media trends, competitor activities, and customer interactions to identify opportunities and inform strategy.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.
• Analyze social media metrics and KPIs, providing regular reports on campaign performance and insights to stakeholders.
• Engage with our online community, responding to comments and messages in a timely and on-brand manner.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong focus on e-commerce.
• Demonstrated success in developing and executing social media campaigns that drive engagement and sales.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent understanding of digital marketing principles and e-commerce best practices.
• Strong copywriting, editing, and visual content creation skills.
• Experience with paid social advertising and A/B testing.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid work model offering flexibility between office and home.
• Opportunities for professional development and training.
• Employee discounts on our extensive range of products.
• A vibrant and collaborative work environment with a focus on innovation.