E-commerce Social Media Marketing Manager

About the Role

Our client is seeking a highly experienced and strategic E-commerce Social Media Marketing Manager to lead their social media efforts and drive significant growth. This is a senior role responsible for developing and implementing a comprehensive social media strategy that directly contributes to e-commerce sales and brand development. As this is a fully remote position, you will have the autonomy to manage your efforts from anywhere in the UK, working closely with a distributed team. The ideal candidate possesses a deep understanding of social media marketing, e-commerce best practices, and a proven ability to manage campaigns that deliver measurable results and enhance customer engagement.

Key Responsibilities

• Develop, implement, and oversee a strategic social media plan to increase brand awareness, customer engagement, and drive direct e-commerce sales.
• Manage all paid and organic social media campaigns across platforms such as Facebook, Instagram, TikTok, Pinterest, and Twitter, ensuring optimal performance and ROI.
• Analyze social media performance data, translate insights into actionable strategies, and present findings to key stakeholders.
• Lead content strategy, working with creative teams or individuals to ensure high-quality, on-brand content is produced and published regularly.
• Manage the social media budget effectively, allocating resources to maximize campaign effectiveness and achieve business objectives.
• Stay ahead of industry trends, emerging platforms, and algorithm changes, adapting strategies accordingly to maintain a competitive edge.

Requirements

• Extensive experience (5+ years) as a Social Media Marketing Manager or similar, with a significant focus on e-commerce.
• Proven track record of developing and executing successful social media strategies that drive e-commerce sales and growth.
• In-depth knowledge of social media advertising platforms, targeting options, and optimization techniques.
• Strong analytical skills with proficiency in social media analytics tools and Google Analytics.
• Excellent leadership, communication, and project management skills, essential for managing a remote team and initiatives.
• Experience managing budgets and reporting on campaign performance to senior management.

Benefits

• Competitive salary commensurate with experience.
• Enjoy the benefits of a fully remote working environment, promoting flexibility and work-life balance.
• Significant opportunity to shape the social media strategy of a growing e-commerce business.
• Access to continuous professional development and training resources.
• Be part of an innovative and forward-thinking company culture.