E-commerce Social Media Specialist

About the Role

Our client is looking for a dedicated and creative E-commerce Social Media Specialist to enhance their online brand presence and drive engagement within the Sunderland area. In this role, you will be at the forefront of managing and executing social media strategies that directly support our e-commerce objectives. You will craft compelling content, engage with our customer base, and analyze performance data to optimize campaigns. This position offers a fantastic opportunity to join a forward-thinking company and play a pivotal role in shaping its digital communication and customer interaction efforts, working within a collaborative office environment.

Key Responsibilities

• Develop, implement, and manage social media strategies and campaigns to drive brand awareness and e-commerce sales.
• Create high-quality, engaging content (visuals, copy) tailored for different social media platforms.
• Monitor social media channels, respond to comments and messages, and foster community interaction.
• Analyze social media performance using analytics tools and provide regular reports with actionable insights.
• Collaborate with the marketing team to ensure brand consistency and alignment with overall business goals.
• Stay up-to-date with the latest social media trends, tools, and best practices relevant to e-commerce.

Requirements

• Proven experience as a Social Media Specialist or similar role, with a focus on e-commerce.
• Strong understanding of various social media platforms and their respective best practices.
• Excellent content creation and copywriting skills.
• Experience with social media analytics and reporting tools.
• Ability to work effectively in a team and independently.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• A dynamic and supportive team environment.
• Employee discounts and perks.
• Convenient office location in Sunderland .