E-commerce Social Media Specialist

About the Role

Our client is looking for a proactive and skilled E-commerce Social Media Specialist to join their team in Derby . This role is integral to enhancing brand visibility and driving sales through strategic management of social media channels in alignment with their e-commerce objectives. You will be responsible for creating engaging content, managing online communities, and implementing paid social campaigns to reach and convert target audiences. This is an exciting opportunity to contribute to the digital success of an innovative e-commerce business operating in Derbyshire .

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, TikTok, and Pinterest to drive brand awareness and e-commerce sales.
• Create compelling and visually appealing content, including graphics, videos, and written copy, tailored for each social media channel.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization to maximize ROI.
• Monitor social media channels for engagement, respond to comments and messages, and foster a positive online community.
• Analyze social media performance data, generate reports, and provide actionable insights to improve campaign effectiveness.
• Collaborate with the wider marketing team to ensure brand consistency and integrate social media efforts with broader e-commerce campaigns.

Requirements

• Proven experience in social media management, with a strong focus on e-commerce and digital advertising.
• Demonstrable ability to create engaging and effective social media content (visual and written).
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience running paid social media campaigns and optimizing for conversion.
• Excellent communication and interpersonal skills, with a customer-centric approach.
• Knowledge of the Derby local market and broader UK e-commerce trends is a plus.

Benefits

• Competitive salary and performance-related bonuses.
• Opportunity to work within a dynamic marketing team in our Derby office.
• Generous employee discount on a wide array of e-commerce products.
• Access to ongoing training and professional development resources.
• A collaborative and forward-thinking work culture.