E-commerce Social Media Strategist

About the Role

Our client is seeking a highly strategic and analytical E-commerce Social Media Strategist to lead their social media efforts from their Manchester office. This pivotal role involves crafting and executing sophisticated social media campaigns that directly impact e-commerce growth and brand positioning. You will be responsible for understanding market dynamics, identifying emerging opportunities, and translating them into actionable strategies that drive customer acquisition and loyalty. The ideal candidate is a forward-thinking professional with a deep understanding of digital trends and a proven ability to deliver measurable results in a competitive online landscape, working closely with a dedicated marketing team.

Key Responsibilities

• Develop and oversee the execution of long-term social media strategies to support e-commerce objectives and brand vision.
• Conduct in-depth market research and competitor analysis to identify strategic opportunities and potential threats.
• Define key performance indicators (KPIs) and establish robust reporting frameworks to measure the success of social media initiatives.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure integrated campaign execution.
• Manage and allocate the social media budget effectively, ensuring optimal ROI on advertising spend.
• Mentor and guide junior social media team members, fostering a culture of continuous improvement and strategic thinking.

Requirements

• Extensive experience (5+ years) in social media strategy, with a significant focus on e-commerce and performance marketing.
• Proven track record of developing and implementing successful, data-driven social media strategies that have demonstrably increased revenue.
• Deep understanding of all major social media platforms, their advertising ecosystems, and emerging trends.
• Exceptional analytical skills with the ability to translate complex data into clear, actionable insights.
• Strong leadership and project management capabilities.
• Excellent communication and presentation skills, comfortable presenting strategies to senior leadership in Manchester .

Benefits

• A leading salary commensurate with experience and expertise.
• Comprehensive benefits package including health, dental, and pension contributions.
• Generous annual leave allowance and opportunities for paid time off.
• Access to industry conferences and professional development funding.
• A dynamic and forward-thinking work environment in a central Manchester location.