E-commerce Social Media Strategist

About the Role

Our client, a growing E-commerce business based in Birmingham , is seeking a strategic and results-oriented E-commerce Social Media Strategist . This role is crucial for enhancing brand visibility and driving customer acquisition through innovative social media campaigns. You will be responsible for defining the overall social media vision, identifying new opportunities, and ensuring our client stays at the forefront of digital marketing trends within the competitive e-commerce landscape. This position offers the chance to make a significant impact by shaping the social voice and engagement strategy for a brand with ambitious growth plans, working within a supportive team that encourages new ideas and professional development.

Key Responsibilities

• Design and oversee the execution of long-term social media strategies aligned with e-commerce sales targets and brand objectives.
• Identify emerging social media trends, platform updates, and competitor activities to inform strategic planning.
• Develop audience segmentation and targeted content plans for various social media platforms to maximize engagement and conversion rates.
• Collaborate with content creators and marketing teams to ensure cohesive brand messaging and campaign execution.
• Define key performance indicators (KPIs) for social media efforts and establish frameworks for tracking and reporting on progress.
• Manage relationships with social media influencers and brand ambassadors to amplify reach and credibility.

Requirements

• Extensive experience in social media strategy development, with a strong focus on e-commerce performance.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proven ability to translate business goals into actionable social media plans and measure their success.
• Excellent analytical skills with the capacity to interpret data and derive strategic insights.
• Strong project management and communication skills, capable of coordinating across multiple departments.
• Experience with A/B testing and campaign optimization techniques.

Benefits

• Competitive salary package.
• Opportunity to shape the social media strategy of a rapidly expanding e-commerce company in Birmingham .
• Comprehensive benefits package including health insurance.
• Access to professional development resources and industry conferences.
• A dynamic and results-driven team environment.