E-commerce Social Media Strategist

About the Role

Our client is seeking a creative and analytical E-commerce Social Media Strategist to join their marketing team in Bristol, South West England . This role is dedicated to crafting and executing innovative social media strategies that align with our e-commerce goals, driving brand engagement, community growth, and direct sales. You will be responsible for understanding our audience, developing compelling content themes, and leveraging social platforms to their fullest potential. This is a fantastic opportunity for a social media expert to shape brand narrative and impact revenue in a fast-paced e-commerce setting.

Key Responsibilities

• Develop and implement data-driven social media strategies tailored to specific e-commerce objectives and target audiences.
• Plan and manage content calendars, ensuring a consistent and engaging brand presence across platforms like Instagram, Pinterest, and Facebook.
• Oversee the creation of visually appealing and persuasive social media content, including graphics, videos, and written copy.
• Manage paid social media advertising campaigns, including targeting, budget allocation, A/B testing, and performance analysis.
• Monitor social media conversations, engage with the community, and manage brand reputation online.
• Analyze social media metrics, reporting on key performance indicators (KPIs) and providing actionable insights for continuous improvement.

Requirements

• Proven experience in developing and executing successful social media strategies, specifically for e-commerce brands.
• Strong understanding of social media platforms, algorithms, trends, and advertising capabilities.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Google Analytics).
• Excellent copywriting, editing, and visual storytelling skills.
• Experience with paid social media advertising and budget management.
• Ability to translate e-commerce goals into effective social media tactics.

Benefits

• Competitive salary and benefits package.
• Hybrid work model providing a balance of office and remote work in Bristol .
• Opportunities for professional development and specialized social media training.
• Generous holiday entitlement and company pension.
• A creative and collaborative work environment focused on growth and innovation.