Ecommerce Pricing Manager

Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at

Department: Pricing & Commercial Optimisation Reporting To: Head of Pricing & Commercial Optimisation Location: Hybrid / Milton Keynes Role Purpose The E-commerce Pricing Manager is responsible for developing and delivering the company’s digital pricing strategy, ensuring our ecommerce pricing remains commercially competitive whilst maximising sales, margin and customer value. Working closely with the Head of Pricing & Commercial Optimisation, Category Management, Commercial Pricing, Marketing, Digital and IT teams, the role will use market intelligence, customer insight and competitor analysis to optimise online pricing performance across all digital channels.

Key Responsibilities

• Develop the ecommerce pricing strategy in line with wider commercial objectives: Support profitable growth across all digital sales channels.
• Monitor, review and optimise pricing architecture for online customers.
• Recommend pricing strategies for new ecommerce initiatives and digital propositions.
• Support the development of competitor pricing dashboards and reporting.
• Constantly monitor and improve pricing using appropriate analysis: Analyse customer purchasing behaviour across digital channels.
• Monitor pricing effectiveness and promotional performance.
• Monitor and analyse competitor pricing trends and promotional activity.
• Produce insight that supports commercial decision-making.
• Support colleagues and other team members: Work alongside IT and Digital teams to improve pricing functionality and website experience.
• Support the pricing analyst with customer segmentation.
• Work with the commercial analyst to align e-commerce and "bricks and mortar" pricing strategies.

Essential for a Successful Candidate

• Advanced analytical skills with experience interpreting large datasets.
• Experience with Excel.
• Strong commercial awareness and grasp of business profitability and fixed vs variable costs (in any sector).
• Strong communication and presentation skills.
• Ability to influence stakeholders through data and commercial insight.
• Must be available to travel or commute to office at least once per week.

Desirable Experience

• Automotive aftermarket or distribution experience.
• Experience of ecommerce pricing strategies.
• Data scraping.
• Competitor price monitoring.
• SQL, Power BI or similar reporting tools.
• Pricing automation.
• ERP or pricing system experience.

Success Measures

• Ecommerce sales growth.
• Gross margin performance.
• Online conversion improvement.
• Average basket value increase.
• Promotional effectiveness.
• Pricing accuracy.
• Speed of pricing implementation.
• Development of digital pricing capability.
• Improved understanding of competitor activity and market position.

Why Join the Team?

This newly created position is an exciting opportunity to play a key role in shaping the Napa Auto Parts customer experience in a recently introduced but rapidly growing area. As our e-commerce proposition continues to grow, this role will become increasingly influential in supporting our commercial strategy, developing new pricing capabilities and helping the business compete in an evolving digital marketplace.

Alliance Automotive Group is an equal opportunities employer. Since 1928, GPC has set the standards for performance and value for our customers and our stakeholders. Today, we’re proud to say we’re the largest global auto parts network and a leading industrial parts distributor, one that offers rewarding careers that combine small company feel with a global scale. Our strengths are in the relationships we build and the value we deliver by merging local expertise with a global force.

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