Editorial Manager

About us Strathberry is one of the most exciting contemporary luxury brands to emerge from the UK in the past decade. Founded in Edinburgh and handcrafted by skilled artisans in the renowned leather workshops of Spain, the brand is defined by its minimalist design language, refined craftsmanship and its signature bar hardware. Loved by global tastemakers, celebrities and royalty, Strathberry has cultivated a fast-growing international community drawn to modern elegance, timeless design and exceptional quality. Driven by an entrepreneurial spirit and a strong pace of growth, the brand has built a significant direct-to-consumer business and is stocked in leading global retailers including Selfridges, Liberty, Nordstrom and Neiman Marcus. The retail footprint continues to expand with flagship stores in London and Edinburgh, supported by a new in-house atelier that brings craft, sampling and repair together in one creative space. This investment in infrastructure, talent and product innovation positions Strathberry for its next chapter of global scale. Joining Strathberry means becoming part of a dynamic, ambitious and design-led business at a pivotal moment in its evolution. This is an opportunity to contribute to a brand with a clear identity, strong momentum and a bold ambition to reimagine contemporary luxury on an international stage. The Role Reporting to the Brand Director, Strathberry is looking for an Editorial Manager to define, develop and embed the brand’s voice across all touchpoints. This is a pivotal role responsible for shaping how the brand communicates, ensuring a consistent, elevated and emotionally resonant narrative across campaigns, product, and channels. You will own the end-to-end development of brand storytelling, from defining seasonal narratives and key messages, through to writing and overseeing all copy output. You will also lead the creation of repeatable content franchises that extend the brand world beyond campaigns and build deeper engagement with our audience. Sitting at the intersection of Brand, Marketing and E-commerce, this role connects creative intent with commercial output, ensuring a clear and consistent narrative across every touchpoint. As the brand grows, there is significant scope to evolve this role into a broader editorial function. Please note: This is a full-time, permanent position based in Edinburgh or London. We are currently operating a hybrid working approach with a minimum of 3 fixed days required each week working from our beautiful Edinburgh or London offices.

Key Responsibilities

• Brand Voice & Copywriting Own and define Strathberry’s tone of voice across all channels, ensuring clarity, consistency and distinctiveness
• Own all core brand and customer-facing copy across every touchpoint, from campaign and product through to site pages, editorial features and brand communications
• Write and oversee all brand copy, setting the standard for clarity, consistency and distinctiveness across the business, including: Campaign messaging and narratives; Homepage and site content; Product descriptions (PDP); Editorial features and blog content; Email copy; Social (organic and paid); Press releases, lookbooks and wholesale materials
• Act as the final editorial sign-off for all written output across the business
• Evolve and maintain tone of voice guidelines, ensuring they remain aligned with the brand’s positioning and direction
• Define and evolve tone of voice principles across all customer interactions, including clienteling and customer service communication
• Act as the central authority on all brand messaging, ensuring consistency and quality across every customer touchpoint
• Narrative & Content Strategy Shape and translate seasonal campaigns and product launches into clear, compelling narrative frameworks
• Define key messages and storytelling hierarchy across all channels
• Ensure alignment between Brand, Marketing and E-commerce, so all content reflects a cohesive point of view
• Work closely with the Brand Director and Senior Global Marketing Manager to embed storytelling within the wider brand and commercial strategy
• Content Franchises & Editorial Define, develop and lead a series of repeatable content franchises that build long-term brand equity across site, social, email and paid channels
• Own these franchises end-to-end, from ideation and format development through to execution and rollout
• Build a scalable editorial approach that extends the brand world beyond campaign moments
• Lead the development of site features and editorial content that engage, inspire and drive commercial impact
• Planning & Cross-Functional Collaboration Play a key role in monthly and seasonal planning, proactively shaping content direction and messaging across channels
• Work closely with: Brand (creative direction and narrative), Marketing (channel strategy and campaign rollout); E-commerce (homepage, PDP and trading moments); Design and Merchandising (lead product naming and launch messaging)
• Brief internal teams and external collaborators on content direction and copy requirements
• Editorial Network & Partnerships Build and manage a network of external writers, journalists and contributors
• Commission and edit external content where appropriate to elevate output and bring new perspectives
• Act as the editorial lead on selected partnerships and special projects, ensuring a consistent and high-quality narrative
• Execution & Governance Define and own weekly homepage and newsletter messaging, shaping the narrative and product focus in line with trading priorities and brand storytelling
• Lead the development of a features strategy that drives engagement and repeat visitation
• Partner with the Creative Production Coordinator to: Source and align relevant imagery for content; Brief supporting still life or asset needs where required
• Own proofing and approval of all copy prior to go-live or send
• Content Performance & Optimisation Work with Digital, Marketing and E-commerce teams to understand content performance
• Apply insights to refine messaging, formats and storytelling approaches
• Ensure content balances editorial quality with commercial effectiveness
• Partner with Digital teams to ensure content is optimised for search, applying SEO and keyword insights without compromising brand voice

About you

• 5+ years’ experience as a writer, editor or journalist, ideally within fashion, luxury or lifestyle
• An exceptional writer with a strong editorial voice and meticulous attention to detail
• Deep understanding of brand storytelling within a luxury context
• Able to think strategically as well as execute to a high standard
• Experienced in developing content that works across multiple channels, from editorial to commercial
• Strong understanding of digital content best practice, including SEO
• Highly collaborative, with experience working cross-functionally across creative, marketing and commercial teams
• Comfortable operating in a fast-paced environment with multiple priorities
• Well-connected within a network of writers and creative contributors

What we offer

• The opportunity to help shape the next phase of growth for a distinctive luxury brand.
• A creative, entrepreneurial, and supportive working environment.
• Competitive salary with performance related incentives.
• Significant visibility and influence within a fast-scaling international business.
• Clear pathways for personal and professional growth.

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