Email Marketing Lead - Sainsbury's

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.

Email Marketing Lead

14-month FTC

Why join us

Joining the team at Sainsbury's as the Email Marketing Lead offers a unique opportunity to drive impactful marketing activity that directly influence customer engagement and brand growth. With a focus on innovation, personalisation, and operational excellence, you will lead a dynamic offshore team to deliver targeted, effective campaigns that enhance the customer experience and drive commercial success. In a collaborative and fast-paced environment, you will have the chance to leverage cutting-edge technology, strategic thinking, and data-driven insights to shape the future of email marketing across the Sainsbury's brand.

What You'll Do

As the Email Marketing Lead at Sainsbury's, you will be responsible for planning, managing, and implementing a comprehensive email and push marketing strategy to maximise online purchasing frequency, drive Digital Nectar participation, and support commercial, customer, and brand objectives. You will collaborate with various teams to develop detailed marketing plans, build strong relationships with internal and external stakeholders, and oversee the deployment of email campaigns to ensure accuracy, relevance, and timeliness. Your role will involve forecasting and reporting on email performance, as well as identifying and leading strategic projects to enhance audience understanding, optimise digital experiences, maximise personalisation, streamline automation, and improve measurement effectiveness. Additionally, you will manage an offshore team of Email Marketing Assistants and work closely with agency and tech partners to continuously improve campaign effectiveness and efficiency.

Who You Are

As an Email Marketing Lead at Sainsbury's, you are a strategic and results-driven professional with an understanding of email marketing channels and industry trends. With a meticulous approach to planning and strong organisational skills, you excel in managing multiple projects and campaigns to deliver targeted and impactful marketing campaigns that drive customer engagement and commercial success. Your ability to think strategically, collaborate effectively with cross-functional teams, and leverage data analytics to optimise campaign performance showcases your strong commercial acumen and customer-centric mindset in the fast-paced retail industry landscape.

Essential criteria

• Proven experience developing and delivering successful email and/or push marketing strategies.
• Experienced in CRM, email marketing, customer lifecycle marketing, and personalisation techniques.
• Experience using marketing data and analytics to optimise campaign performance and drive commercial outcomes.
• Experience forecasting, reporting, and presenting marketing performance metrics and insights.

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

• Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
• Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see for a range of our benefits (note, length of service and eligibility criteria may apply).

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