Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their marketing team in Portsmouth . This role is crucial for designing, implementing, and optimizing email marketing campaigns that nurture leads, engage customers, and drive conversions. You will be responsible for crafting compelling email content, managing subscriber lists, and analyzing campaign performance to maximize engagement and ROI, contributing to a data-driven marketing approach within a collaborative office setting.

Key Responsibilities

• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Write persuasive and engaging copy for email content, ensuring brand consistency and clear calls to action.
• Manage email subscriber lists, segmentation, and deliverability to maintain a healthy database.
• A/B test various elements of email campaigns (subject lines, content, CTAs) to optimize performance.
• Analyze email campaign metrics, providing reports on open rates, click-through rates, conversions, and ROI.

Requirements

• 2+ years of experience in email marketing or digital marketing with a focus on email.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong copywriting and editing skills with a good understanding of marketing principles.
• Experience with email automation and CRM systems is highly desirable.
• Analytical mindset with the ability to interpret campaign data and generate insights.

Benefits

• Competitive salary commensurate with experience.
• Full-time position with opportunities for growth within the marketing department.
• Comprehensive health, dental, and vision insurance.
• Paid time off and company holidays.
• A supportive and friendly work environment in Portsmouth .